My husband and both my teenage boys use this to style their hair each morning. Lightweight but holds without being crunchy.
A little goes a long way.

This is honestly the best styling cream I've ever used. It smells SO GOOD as well as keeps a good hold if you don't wet it. The best part is when you come home you don't necessarily have to wash it out immediately because it kind of just melts away. Highly recommend for straight or wavy hairs. Use in small quantities to get the most out of it

I've been looking for a hair gel for my son that didn't have an overwhelming smell or felt like liquid concrete when trying to style after putting in his hair. I would buy many gels at the store and often by lunch time, his hair looked as if we never put gel in it. I tried this Taffy and that was it! I'm done looking for anything else. It has a beautiful light smell that both me and my son like, it's so soft to the touch, which is odd because it's called Taffy. I assumed it would be super sticky. When my son puts it in his hair, it's so soft and easy to style. It's hard to believe when he gets home from school, that his hair looks the same from the morning and still soft and styled. I can't believe this long lasting Taffy isn't flying off the shelves. I will never user another hair product for my son again. This is all he needs.

I absolutely LOVE this styling product! It holds my curls/waves for days but keeps them soft and bouncy. It's a must have after you curl with a wand, iron or flat iron.

Purchased this twice already and I feel it's become such an addition to my curly hair routine I can't let myself run out.

I absolutely love this taffy! My hair is very thin and straight, but after putting some curls in the ends of my hair, I just scrunch a small amount of the taffy in my curls and they will last all day! This is so huge -- It gives me a more positive start to my day!! So awesome! Thanks Monat!!

This is so multi functioning and isn’t sticky once applied and doesn’t make your hair crispy or crunchy.
Here’s how I use it:
For curls I first rub the Taffy in my hands then sandwich my hair between my hands and apply by smoothing the Taffy root to tip. This gives me shone AND hold!

For up do’s and ponytails I rub the Taffy in my hands and smooth my hairline and any little flyaways for smooth and sleek look

For my guys hair who need stronger hold they rub the Taffy between hands apply to dry hair and spike or style as usual.

It’s AMAZING and a little goes along way!

My husband and I both use the taffy and love it. It doesn't flake and provides a flexible hold and a nice shine.

When I first used this for my curling iron curls. Either rubbing a small amount on my hair before curling OR working a small amount on after to really lock in a curl with zero crunch/hair spray feel. BUT now I use it for my natural curl (I mix with tousling spray to make a cream!!) and it is the BEST! I can get 3 days out of my natural curls and all I do is refresh with water on days 2 and 3!

I've got feisty curls. When they aren't behaving, I get out the Taffy. It does a great job where I need extra control. It works well, in combination with the Curl Cream.